FIND YOUR AUDIENCE
RETHINKING ADVERTISING & INSIGHTS
Lo Kee are rethinking insights and advertising by putting both new data capabilities and advertising decision-making directly in the hands of our clients. Everything we do is based on locating precise audiences and helping brands or organisations reach and engage them, anywhere. We use audience data, directed by what consumers read and watch using AI, to identify specific groupings and then we test and prove this constituency.
We work with brand clients, community brands, as well as publishers and retailers, helping make advertising work for them.
FOR BRAND CLIENTS
AUDIENCE FINDER
Audience Finder for insights and polling serves surveys using digital advertising across websites and apps outside of social media, asking questions where our desired audience is actively engaged. Our service reduces wastage, guarantees responses and a survey can be completed in a matter of days.
Audience Finder for brand clients helps them engage their audiences directly through digital advertising. We run managed service digital advertising campaigns that give clients complete ownership and application of their audience data, and streamlines costs and decision-making. We uniquely combine audience targeting and CRM technologies, enabling clients to reach and engage their audiences more effectively - and beating any existing KPI. Clients can use our services to power every stage of their marketing funnel, from brand awareness, intent to purchase all the way through to lead generation.
Every campaign, either polling or digital advertising, builds a more complete picture of the target audience - from demographics to media preferences, without requiring personal information. Our clients own their audience(s) and learn more with each campaign. Most importantly, it works! Our combined advertising technology stack delivers results that are 200 percent more effective than the digital advertising status quo.
FOR COMMUNITY BRANDS
FAN FINDER
Fan Finder applies all of our audience capabilities to the service of community brands, such as Sports Rights Holders and Universities. We can help you gain a deep understanding of your Fans and Alumni, strengthening your brand and benefiting your partners and sponsors. We use targeted ad campaigns to help optimise and measure your partnerships and sponsorships, while our insights create a clear and continuous view of your community's composition and engagement.
FOR PUBLISHERS AND RETAILERS
AUDIENCE EXTENSIONS
The common thread through everything Lo Kee does is finding audiences for more of their time online. With publishers and retailers, we can find readers or shoppers when they are not on their homepage or eCommerce site. Our campaigns (ads and insight surveys) build a more complete picture of the audience, driving data, revenue and opportunity for publishers or retailers through off-site media.
MEET LO KEE
Lo Kee (or Low Key) is based in Hong Kong, but we operate globally. We are here to help others succeed and are open to working with any brand team that wants to do great work in-house. We are keen for any community brand, retailer or publisher that wants advertising to work for them to get in touch.
John Mandeville has worked across marketing, communications and government relations with Intel, GE, and The Trade Desk. He’s challenged the status quo in every in-house and agency role. Lo Kee is an effort to drive systemic change in how marketing is done.
Jonathan Ellis is a senior media professional with 25+ years of experience across Sky, GroupM, Fox, National Geographic, Star TV & Eurosport. He specialises in delivering scalable commercial growth solutions which consistently challenge established industry norms.